Mid-South’s largest OB-GYN expands with larger Southaven location

By , Daily Memphian Updated: June 26, 2023 4:00 AM CT | Published: June 26, 2023 4:00 AM CT

Memphis Obstetrics and Gynecological Association will open its newest facility in Southaven on Monday, June 26, 38 years to the date when its founding physicians saw their first patients. 

Now the Mid-South’s largest OB-GYN practice, Dr. Leigh Adkins and Dr. John Gayden opened the first office at Baptist Memorial Hospital in East Memphis on June 26, 1985.


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MOGA has grown over the years through the merging of established medical groups. 

Today, it has about 40 practitioners, including physicians and nurse practitioners, with several medical groups and eight locations in Memphis, Bartlett, Germantown and Southaven.

MOGA’s new $4 million, 11,000-square-foot building at Airways Boulevard and Clarington Drive in Southaven is across the street from Baptist Memorial Hospital-DeSoto.

The new facility is designed by UrbanARCH Associates to increase efficiency. Dan Walker Associates of Memphis served as the general contractor. 

It’s about a half-mile south of its previous space in Pinnacle Center One at Rasco Road and Airways. That facility had increased in size by taking on neighboring space as tenants vacated, which created a disjointed and inefficient floor plan. 


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“We’d been there for many years and had gradually expanded there by incorporating other suites into our office, so it was kind of a hodgepodge,” Dr. Aric Giddens, MOGA’s president. “We were out of room to grow anymore there, so that kind of led us to the decision to build something on our own.” 

MOGA’s medical personnel assist patients from puberty to menopause and beyond, offering prenatal, maternity and diagnostic services. Specific services include bone density scanning and screening mammography at all locations. 

The larger space, which has 20 rooms, four ultrasound rooms, a mammogram room and a large waiting area, will allow MOGA to treat an additional 3,600 patients each year. 

It will also allow MOGA to add more providers; larger practices can offer the benefit of reducing physician burnout.

Last June, MOGA bought the Clark Opera Memphis Center for $4 million and is investing about another $4 million to transform it into an expansive women’s health care facility located between two major delivery hospitals. 


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Like the Wolf River Boulevard location, MOGA’s new Southaven location is physician-owned. Buying properties allows physicians to have equity in the business, which can serve as a physician recruitment tool. 

“We wanted to give ourselves a little more control over our future,” Giddens said. “If you’re going to be in a location for 15 or 20 years, it just makes more sense to own it. We’ve been in DeSoto County for over 20 years. It’s worked out great for us and we see a lot of potential in the future.” 

Topics

MOGA Dr. Aric Giddens Memphis Obstetrics and Gynecological Association Southaven
Aisling Mäki

Aisling Mäki

Aisling Mäki covers health care, banking and finance, technology and professions. After launching her career in news two decades ago, she worked in public relations for almost a decade before returning to journalism in 2022.

As a health care reporter, she’s collaborated with The Carter Center, earned awards from the Associated Press and Society of Professional Journalists and won a 2024 Tennessee Press Association first-place prize for her series on discrepancies in Shelby County life expectancy by ZIP code.


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