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Conaway: Bottled arrogance, just in time for Valentine’s

By , Daily Memphian Updated: February 14, 2025 4:00 AM CT | Published: February 14, 2025 4:00 AM CT
Dan Conaway
Daily Memphian

Dan Conaway

Dan Conaway is a lifelong Memphian, fascinated and frustrated with his city, but still in love. A columnist since 2010, his distinguished advertising career has branded ribs in the Rendezvous and ducks in The Peabody, pandas in the zoo and Grizzlies in the NBA. Stories in Memphis tend to write themselves. He’s helped a few along. Two book collections of his columns have been published.

We’ve been chosen as the test market for a new men’s cologne just in time for Valentine’s Day.

You’ve been invited — white men only — to participate in a focus group to consider the following branding approaches.


Conaway: A gift of perspective


ELON MUSK

The scent of power.

Command any room you enter, eliminate dissent, demand results.

ELON MUSK

The smell of money.

Own any and everything, shape tomorrow in your image.

ELON MUSK

Slap some on, and slap somebody.

Feel the burn. Strike any opposition. Bury any adversary. 

ELON MUSK

The rules don’t apply.

Do as you please. Go where you will. Change everything in your path.

ELON MUSK

Takeover the world.

The planet is yours, the sky above your watchdog, the stars your ally.


Conaway: If you’re in the funeral business, you’d best know where to dig


Rank your choice of tagline and send to the following website: youdon’tmatter.x.com. All participants will receive a sample bottle of Elon Musk.

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Dan Conaway Elon Musk xAI Subscriber Only

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