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Hill: He’s the guy Lane Kiffin called to make Ole Miss a football power. And he lives in Collierville.

By , Daily Memphian Updated: November 10, 2026 10:02 AM CT | Published: November 10, 2026 4:00 AM CT

Walker Jones is one of the most influential figures in shaping the business of modern college athletics. And he happens to live in Collierville.

Jones, who grew up in Jackson, Mississippi, was a four-year starter at linebacker for the Rebels in the 1990s under coach Tommy Tuberville. Three decades later, he is executive director of The Grove Collective, a for-profit LLC that manages name, image, and likeness opportunities for Ole Miss student-athletes. 

Once a controversial position to hold, Jones’ efforts to create the collective made him a trailblazer in how NCAA Division I universities recruit and compensate talent today. The journey has helped lift Ole Miss football to new ground as one of the nation’s top programs, but it also placed him in the crosshairs of the sport’s leadership. 

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Drew Hill

Drew Hill

Drew Hill covers the Memphis Grizzlies and is a top-10 APSE winner. He has worked throughout the South writing about college athletics before landing in Memphis.


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