Why Sesame Street’s marketing leader and a lifelong New Yorker came to Memphis to work for ALSAC
“Samantha is a one-of-a-kind leader and marketer,” a colleague said. “She has a very unique blend of intelligence and vision, thoroughness and thoughtfulness and kindness and empathy. You very rarely see the combination of those three superpowers come together, which I think makes her world class.” (Courtesy ALSAC)
When Samantha Maltin was initially offered the chief marketing and brand officer position at ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital, in 2024, she didn’t want to take it.
Did it seem like a great opportunity? Yes. But Maltin didn’t need new opportunities. She loved living in New York where most of her family and friends were.
She loved leading the marketing and branding efforts for Sesame Workshop, the global nonprofit behind “Sesame Street.”
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John Klyce
John Klyce is an enterprise reporter with The Daily Memphian who writes a wide range of in-depth features, as well as profiles about local leaders, scientists, musicians, artists, entrepreneurs, and anyone else doing exciting and important work in this city. He previously spent four years with the Memphis Business Journal, where he covered public companies, startups, and innovation, and a fifth year with The Commercial Appeal, where he covered education, and chronicled how gun violence and poverty were affecting Memphis youth and their families. He has also been a fellow with the Institute for Citizens and Scholars. John has a B.A. in journalism from the University of Memphis and an M.F.A. in creative writing from Boston University.
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