Baron Von Opperbean weathers HVAC problems to draw more than 10K people
An interactive display at Baron Von Opperbean and the River of Time that serves as a sort of in-world navigation system April 29. (Patrick Lantrip/The Daily Memphian file)
For most of its first 90 days in operation, the Baron Von Opperbean immersive experience on Mud Island River Park had no air conditioning. For 13 days, the new attraction also had plumbing issues.
But BVO’s 56-day HVAC outage and its 13-day plumbing failure contrast with its box office numbers: 10,283 ticketed visitors from May 1 to July 31 with an average visit time of more than an hour.
Its gross sales for that same time period were $220,548 while River Park foot traffic increased more than 400% compared to foot traffic to the park a year ago.
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Baron Von Opperbean and the River of Time Jee Vahn Knight Chris Reyes Mud Island River Park Subscriber OnlyThank you for reading The Daily Memphian. Your support is critical.
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Bill Dries
Bill Dries covers city and county government and politics. He is a native Memphian and has been a reporter for almost 50 years covering a wide variety of stories from the 1977 death of Elvis Presley and the 1978 police and fire strikes to numerous political campaigns, every county mayor and every Memphis Mayor starting with Wyeth Chandler.
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