Memphis bike shop racing to double revenue with online business
From left to right: Griffin Tichenor, Clark Butcher and Garret Becker pose for a photo outside Victory Bicycle Studio. (David Terry/Courtesy Victory Bicycle Studio)
With new e-commerce hires and an established brand, Victory Bicycle Studio aims to double its revenue and shipping volume this year.
Clark Butcher, who started the local shop 16 years ago, said he expects to double last year’s $4 million in revenue, estimating between $8 million and $10 million, and hopes to ship 150 bikes monthly.
Butcher hired two professionals from BikeExchange, an online marketplace for bikes, e-bikes and cycling gear: Garret Becker, who was head of partnerships and sales, and Griffin Tichenor, e-commerce and customer manager.
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Victory Bicycle Studio BikeExchange Clark Butcher Subscriber OnlyThank you for being a subscriber to The Daily Memphian. Your support is critical.
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Sophia Surrett
Sophia Surrett is a University of Alabama graduate, where she received her B.A. in news media and M.A. in journalism and media studies. She covers small business, nonprofits, restaurant real estate, hospitality and tourism and manufacturing.
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